Más de 5 años
– Business Administration, advertising or marketing Degree
– 3-5 years’ experience in marketing, media or advertising and/or digital
– Experience in Digital Marketing and social media.
– Microsoft office skills
– Native Spanish and fluent English required. French is welcomed.
– Result oriented and creative
– High capacity to interpret the data, analyze problems and present solutions.
– Excellent executor with hands on spirit.
The Global digital and social media Marketing Manager will report to the Global Media and Digital Performance Director. His/her mission will be to define and execute the brand presence in digital environment.
– Define the strategies for the different digital areas of the company across key international markets. Inbound and outbound:
o Website, blog and microsite creation, maintenance and management.
o SEM Strategy
o SEO Positioning strategy
o Performance marketing
o CRM building
o Strategy and definition of social network brand architecture.
o Planning of content calendar and community management in social networks.
– Plan and execute all digital marketing activation, including SEM, marketing database, email, social media and media branding and performance campaigns. Special focus on the online advertising strategy: purchase of digital media, PPC, Display, VOL, VOD, etc.
– CRM strategy definition. Conquest and loyalty programs creation. Consumer life cycle value creation.
– Data analysis and management.
– Evaluate end-to-end customer experience across multiple channels and customer touch points
– Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
– Identify digital trends and insights to boost brand relevance and create online engaging content and experiences.
– Social media, creative and digital media agencies management.
– Community management
– Department budget management.
Would you like to join the team that will transform the way to understand digital in the luxury sector? Omnichannel, multidevice… concepts from the past! This is your opportunity! Come and transform an industry with us.